Countries & Channels
We are active in multiple countries within the West African ECOWAS region, which has a total consumer population of around 400 million, providing distribution solutions across a diverse range of markets. Our operations cover the following countries:
Benin, Burkina Faso, Cape Verde, Ivory Coast, Gambia, Ghana, Guinea, Guinea-Bissau, Liberia, Mali, Niger, Nigeria, Senegal, Sierra Leone, Togo
We distribute through the following channels:
DUTY-FREE CHANNELS
- Airport Duty Free Shops
- Duty Free Border Shops
- Freezone Wholesalers and Duty Free Shops
- Duty Free Wholesalers
- Ship Chandlers
- Seaport Duty Free Shops
- Diplomatic Supply Shops & Wholesalers
DOMESTIC CHANNELS
- Importers
- Distributors
- Wholesalers
- Liquor Store Chains
- Cash 'n Carry Stores
- Supermarkets
- E-Commerce / Webshops
INFORMAL CHANNELS
In addition to formal domestic trade channels, we also indirectly cater to the informal market, which plays a significant role in West Africa. Some examples of informal customers include:
- Street vendors
- Local corner shops
- Small retail outlets
- Open-air markets
- Independent restaurants and bars
- Informal wholesalers and distributors
- Border crossings
